Released to Protect
Pharmaceutical Companies

Released on: October 15, 2008, 11:08 am

Press Release Author: Lasersec India

Industry: Pharmaceuticals

Press Release Summary: Most of the companies strive for anti counterfeit product
that cannot be copied, easy to maintain and cost effective. They need innovate,
researched and protected holographic solution to safeguard consumer's interest. But
they overlook that quality product has somehow increased cost.

Press Release Body: In today's pharma industry holograms and its solutions play a
vital role in maintaining consistency, reliability and quality medicines for its
consumers. As it is the prime responsibility of manufacturers and regulators to
ensure safe, environmental and host of other stringent regulatory standards
holograms at their packaging system. These safe holographic solutions provide
abundant benefits to consumers and protect fake pharmaceuticals entering in the
legitimate supply chain.

Though major pharmaceuticals companies adopted these holographic solutions but they
failed to safeguard the public from buying counterfeit versions. As major companies
lacks continuous innovation, invention, and evolution in holographic techniques
which can be easily copied. But Lasersec accompanied increased use of security
devices in combination with other authentication technologies to prevent fake
pharmaceuticals in the market. These complex devices successfully create aluminum
holographic foil and holographic labels that are easily recognized yet difficult to
copy accurately.

Mr. Vikas Bhatnagar, Director Marketing, Lasersec Pvt. Ltd, India observes "At the
moment in our country, most of the pharmaceutical companies use holograms as a
standard business solution but not able to understand the basic problem occurring in
the supply chain of fake pharma. Infact majority of companies are still facing the
counterfeit hologram strategies. The problem occurs at consumers end only as
regulators are the one who can identify fake holograms but consumers cannot
necessarily do so. The existing holograms in the market are not that effective which
can secure the public from these prevailing malpractices. So our company plans to
commence anti counterfeiting applications inevitably difficult to copy with 100%
accuracy which is a preferred detection feature for packaging. Though the cost of
these holographic solutions is expensive and not affordable by all industry but its
effective technology has brought successful results for pharmaceutical and packaging
companies".

Web Site: http://www.lasersec.com/

Contact Details: LASERSEC (INDIA) PVT. LTD.
(Manufacturer of Security Holograms)
5C/9, Ist Floor,
New Rohtak Road,
Karol Bagh, New Delhi - 110005.
Phone: +91 - 011 - 28711716 / 17
Fax: +91 - 011 - 28713320
Email: info@lasersec.com